Byotrol partners with UK heritage brand Tower in floorcare
Today sees the launch of the latest consumer partnership for antimicrobial specialist Byotrol plc, providing tailor-made surface sanitising liquids for the new Tower range of Carpet Washer appliances, marketed and distributed by RKW, Europe’s leading distributor of small domestic appliances and housewares.
RKW markets a wide range of consumer household products under the Tower brand, which has been producing Great British design, innovation and excellence since 1912. The launch marks Byotrol’s debut into the UK consumer floorcare category and the first time that Byotrol formulations have been paired with consumer appliances. The new Tower floorcare range combines Byotrol’s unique capabilities in antimicrobial surface sanitisers, with high-performance electrical Carpet Washer appliances designed to restore lustre of household floorcoverings, whilst protecting families from harmful pathogens.
Every purchase of a Tower Carpet Washer appliance includes a 250ml Tower Professional Carpet Washing Solution, powered by Byotrol technology and specially formulated to kill 99.99% of bacteria, treating bad odours at source rather than just masking them.
Consumers can continue to keep their carpets smelling fresh and combat stubborn stains by purchasing the solution in a convenient 1 Litre format, formulated and manufactured in the UK.
The Tower Professional Carpet Washing Solution has been independently tested under European Standard EN 14476 and is proven to be effective against coronavirus at the specified dilution, helping to protect families during the current pandemic.
Rob Sutton, Managing Director and Founder of RKW, commented
‘Byotrol is the obvious choice of technical partner for RKW, providing the robust technical support and the level of excellence required to maintain the innovation and trusted quality of Tower products that consumers have come to associate with the brand for more than a century.’
He added ‘We are proud to be launching one of the most technically advanced carpet washing solutions on the market. It’s been an excellent example of two brands combining their strengths to access wider commercial opportunities which were not available to them individually.’
David Traynor, Chief Executive of Byotrol plc, commented:
“We are delighted to be working so closely with RKW and to be directly associated with their excellent UK heritage brand Tower. This is a new category for Byotrol and is a first-class way of bringing our technologies to more consumers in more formats than we could possibly do on our own.
The Tower Carpet Washer debuts on the Ideal World TV shopping channel this evening at 8.15pm and will be retailed online and in leading homeware stores over the coming weeks.