Byotrol plc today announces the in-store launch of two BYOTROL24™ Multi-Surface Disinfectant Cleaners, at Target, the second largest department store retailer in the USA¹.
8 years in the making
This impressive launch is the result of 8 years of intensive research, development and testing of the unique, patented formula. The US Environmental Protection Agency (EPA) approved the product formula master label in 2017 and state approvals were completed earlier this year, covering 50 states.
BYOTROL24 is a powerful and effective multi-surface disinfectant cleaner that kills over 99.9% of bacteria and unlike conventional cleaners and disinfectants, it carries on working for 24 hours. In fact, a surface treated with BYOTROL24 can be repeatedly touched or rubbed and will still continue to be protected from bacteria for 24 hours.
National distribution across the US
Consumers from Washington to Maine and as far south as Florida will be able to clean and protect their homes, with BYOTROL24, which is bleach-free and specially formulated to be safe for non-porous surfaces. BYOTROL24’s long-lasting action makes it ideal for family use on a variety of surfaces within the home; such as door handles, sinks, toilets, counters, doors, and many more.
BYOTROL24 will be sold initially in over 150 Target stores, across 13 states in the USA for a period of 12 weeks, with the potential of further expansion to Target’s extensive estate of over 1800² domestic retail superstores. Supporting the trial is an integrated marketing campaign incorporating PR, social media engagement and promotional pricing.
A further 1.2 million daily visitors to target.com³ will also be able to purchase both the Unscented and Lemon scented Disinfectant Cleaners, which promise to provide 24 hours of surface sanitizing power.
David Traynor, Chief Executive of Byotrol plc was keen to comment, “This is an excellent start for BYOTROL24 and a landmark moment for the Byotrol team, who have worked incredibly hard to make this happen. The Target Corporation is one of the leading general merchandise retailers in the US and is well-known for innovation and design; it is a perfect retail match for the BYOTROL24 brand.”