Pet Lovers Centre launch new and improved Byopet range in worldwide retail exclusive

Leading pet speciality retailer, Pet Lovers Centre Pte. Ltd., has launched the next generation range of Byopet™ pet environment surface care products, throughout Southeast Asia, in a worldwide exclusive.

Powered by Byotrol® technology, the Byopet range has undergone an intense period of development and seen significant improvements in branding, claims and formulation performance. Key to the new range is improved efficacy against pet specific stains and odours, and the launch of an Advanced Stain & Odour Remover and Advanced Urine Eliminator.

Founded in 1973, Pet Lovers Centre (“PLC”) are the largest pet speciality retail and service chain in Singapore and Malaysia with over 100 stores across Asia. An entrenched market leader in the pet industry, Pet Lovers Centre has received countless awards, the company prides itself in being able to offer the widest range of pet products and accessories, and the freshest pet perishables, so that their customers can derive total confidence and peace of mind.

Perfect for pets without compromising performance

Byopet products not only leave your home smelling fresh, but leave a long-lasting barrier to protect your pet and family from harmful bacteria for up to 24 hours, long after traditional cleaning products have stopped working.

Free from bleach, ammonia and phenols, these powerful yet gentle products are ideal for cleaning family homes where pets and children are present. Whilst traditional cleaning products historically masked odours, Byopet products kill the bacteria associated with pet messes, permanently removing odours, whilst crucially deterring pets from remarking in the same area.

Ideal for use within both family homes and commercial environments, the Byopet range represents excellent value for money and is sold exclusively by Pet Lovers Centre in Singapore and Malaysia.

The pet market in Southeast Asia is expected to witness significant growth by 2020, with increasing concern for pet health and a growing demand for luxury products reported as driving the majority of growth.

David Whye Tye Ng, CEO and Executive Director of Pet Lovers Centre Pte. Ltd., commented; “We are very pleased to be the exclusive retailer of Byopet’s new range of products for this region. We believe these exciting products are going to be a game changer once again, given their unprecedented efficacy. Indeed, such innovations keep PLC at the forefront of pet care.”

Speaking on behalf of Byotrol, David Traynor, Chief Executive Officer, commented; “Pet Lovers Centre has been a valued retail partner of Byotrol for many years and we are delighted that our unique products continue to inspire confidence and loyalty with its customers.”

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